Youstyler is a localized social network of fashion-obsessed people. It relies on users' interest in streetwear, who benefit from the service by getting feedback on the photos of their outfit options and socialize with like-minded fashionistas in the area. For revenue raising purposes it markets this audience's attention to the local fashion boutiques. Having the resources and major connections in the retail business in Kyiv, Youstyler can build up good advertising business based on its social network. Currently in beta stage, this invite-only service already generated certain buzz among users.